Savoir-Faire

ARDAZAEI IS WHERE PERSIAN HERITAGE, SCANDINAVIAN MODERNISM, FRENCH METIERS D’ART AND SAVOIR-FAIRE COLLIDE.

  • ArdAzAei creations are ambassadors of a distinctly refined art de vivre, manifested in three pillars:

  • ◊ Made in France 
    ArdAzAei creations are Made in France for the country’s sophistication and elegance, excellent craftsmanship, art and culture, and the rare French artisanal expertise linked to its living heritage companies. From products to customer care, ArdAzAei cultivates its point of difference through a constant quest for excellence. 

    ◊◊ Scandinavian Modernism
    Founded in Sweden, ArdAzAei draws great influence from Scandinavian modernism, and the importance of the maison’s home country places on notions of honesty, trust and functionality. Themes such as enlightened gender dynamics, radical transparency, and sustainability first will reshape the fashion industry’s value chain. As such, ArdAzAei has adopted the ‘fewer, better things’ mantra and is promoting cautious consumption. 

    ◊◊◊ Persian Heritage 
    Iran, home to one of the world’s oldest civilisations, is the origin of ArdAzAei’s Artistic Director, Bahareh Ardakani. Her Persian heritage permeates ArdAzAei with the play of colours, geometric and floral shapes, use of silk, and the detailed embroidery of its designs. 

ArdAzAei couture is Made in France in collaboration with the country’s most esteemed craftspeople to realise the intricate smocking, pleating, embroidery, and appliqué that appear throughout our collections.

ArdAzAei prêt-a-porter is also Made in France, produced at an Entreprise du Patrimoine Vivant (EPV) labelled atelier, a prestigious recognition of excellence and outstanding craftsmanship, and a commitment to preserving and promoting French heritage. 

  • “Every detail is precious. This is why ArdAzAei works with France’s most esteemed craftspeople to construct our couture and why we place so much focus on collaborating with Europe’s most knowledgeable textile suppliers to develop our own fabrics and have them certified by the Global Organic Textile Standard, the most exacting assessment of sustainability within the industry. As true beauty comes from within, and I want everyone who wears ArdAzAei to feel radiant.”—Bahareh Ardakani