• ArdAzAei creations are ambassadors of a distinctly refined art de vivre, manifested in three pillars:

  •  Made in France 
    ArdAzAei creations are Made in France for the countrys sophistication and eleganceexcellent craftsmanshipart and cultureand the rare French artisanal expertise linked to its living heritage companiesFrom products to customer careArdAzAei cultivates its point of difference through a constant quest for excellence

    ◊◊ Scandinavian Modernism
    Founded in Sweden, ArdAzAei draws great influence from Scandinavian modernismand the importance of the maisons home country places on notions of honestytrust and functionalityThemes such as enlightened gender dynamicsradical transparencyand sustainability first will reshape the fashion industrys value chainAs such, ArdAzAei has adopted the ‘fewerbetter things’ mantra and is promoting cautious consumption

    ◊◊◊ Persian Heritage 
    Iran, home to one of the worlds oldest civilisations, is the origin of ArdAzAeis Artistic Director, Bahareh ArdakaniHer Persian heritage permeates ArdAzAei with the play of colours, geometric and floral shapes, use of silk, and the detailed embroidery of its designs

ArdAzAei couture is Made in France in collaboration with the countrys most esteemed craftspeople to realise the intricate smocking, pleating, embroidery, and appliqué that appear throughout our collections.

ArdAzAei prêt-a-porter is also Made in France, produced at an Entreprise du Patrimoine Vivant (EPV) labelled atelier, a prestigious recognition of excellence and outstanding craftsmanship, and a commitment to preserving and promoting French heritage

  • Every detail is precious. This is why ArdAzAei works with Frances most esteemed craftspeople to construct our couture and why we place so much focus on collaborating with Europes most knowledgeable textile suppliers to develop our own fabrics and have them certified by the Global Organic Textile Standard, the most exacting assessment of sustainability within the industry. As true beauty comes from within, and I want everyone who wears ArdAzAei to feel radiant.”Bahareh Ardakani